我的部落格最近用 RSS 訂閱的用戶增加的很快。其中，也不時會發現有退訂的情形。一直在思索網友為甚麼會訂閱，又為何會退訂。在網上找到了這篇文章。退訂部落格的 34 個原因。這是有 22000 訂閱戶的，美國知名 Darren Rowse 在他的部落格上經過調查後整理出來的調查報告。整理出來給大家參考。

34 Reasons Why People Unsubscribe from RSS feeds:

• Too many posts (the post levels are too overwhelming) – 文章貼太多（頻繁貼文導致用户資訊過載）
• Infrequent Posting (or the blog is effectively dead) – 文章貼太少（或許有些部落格已經不更新了）
• Partial Excerpts Feeds – RSS Feed 只有摘要输出
• Blog Changes Focus (too much off topic posting) – 主題變動（脫離主題的文章太多）
• Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) – 太多到處可見的文章（抄襲複製或轉載）
• Uninteresting Content – 沒興趣的內容
• Irrelevant Content – 不相關的內容
• The Blogger’s Ego – Too much self promotion – 過于自我，過度自我宣傳、自吹自擂
• Low Quality Content – 內容品質低劣
• Too many posts that are too long – 太多文張過長
• Negative blogging – 負面報導
• Feed Errors – Especially when a Feed Reloads the latest 10-20 posts every time – RSS Feed錯誤，特别總是重覆餵送最後的10-20篇文章
• Offensive Content/Personal attacks/Discrimination – 攻擊性的內容/人身攻擊/歧視
• ‘infomercials’ (too much selling) – 內容商業化（大量行銷信息）
• Blog Titles that Don’t Tell what the post is about – 文章標題不說明文章主要內容
• No or Poor Formatting in posts – 內容排版欠佳
• My own interests as a reader change – 讀者本身興趣轉移
• No Longer Useful or Valuable – 不再有用或有價值
• Too many links in the text and not enough content – 文章內容過多鏈結，內容不充實
• Advertising – 廣告性質
• Inconsistent writing (style and focus) – 寫作不一致（風格和焦點）
• Too Many Grammatical Errors – 太多語法文字錯誤
• Found other feeds that are better – 找到別處更好的飼料
• Too Narrow a focus – 視野狹隘
• Too much repetition in topic – 主題一再重複
• Pushiness of Blogger – 語言粗魯
• Blogger Doesn’t Respond to Comments – 不回應文章的評論
• No Images in the feed – 飼料中沒圖片
• Lack of Confidence or Opinion – 不具信用或主張
• Lack of a sense of who the blogger is – 不知道這部落格是誰的
• Too much clutter/extras at the end of posts – 文章结論混亂
• Talking Down to Readers – 評論讀者
• Too many quotes – 引用太多外來文字
• Change of Primary blogger – 原始部落格變更