退訂部落格的 34 個原因 (英中對照)
2007-04-28 by 工友 from Hi3B
我的部落格最近用 RSS 訂閱的用戶增加的很快。其中,也不時會發現有退訂的情形。一直在思索網友為甚麼會訂閱,又為何會退訂。在網上找到了這篇文章。退訂部落格的 34 個原因。這是有 22000 訂閱戶的,美國知名 Darren Rowse 在他的部落格上經過調查後整理出來的調查報告。整理出來給大家參考。
34 Reasons Why People Unsubscribe from RSS feeds:
- Too many posts (the post levels are too overwhelming) – 文章貼太多(頻繁貼文導致用户資訊過載)
- Infrequent Posting (or the blog is effectively dead) – 文章貼太少(或許有些部落格已經不更新了)
- Partial Excerpts Feeds – RSS Feed 只有摘要输出
- Blog Changes Focus (too much off topic posting) – 主題變動(脫離主題的文章太多)
- Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) – 太多到處可見的文章(抄襲複製或轉載)
- Uninteresting Content – 沒興趣的內容
- Irrelevant Content – 不相關的內容
- The Blogger’s Ego – Too much self promotion – 過于自我,過度自我宣傳、自吹自擂
- Low Quality Content – 內容品質低劣
- Too many posts that are too long – 太多文張過長
- Negative blogging – 負面報導
- Feed Errors – Especially when a Feed Reloads the latest 10-20 posts every time – RSS Feed錯誤,特别總是重覆餵送最後的10-20篇文章
- Offensive Content/Personal attacks/Discrimination – 攻擊性的內容/人身攻擊/歧視
- ‘infomercials’ (too much selling) – 內容商業化(大量行銷信息)
- Blog Titles that Don’t Tell what the post is about – 文章標題不說明文章主要內容
- No or Poor Formatting in posts – 內容排版欠佳
- My own interests as a reader change – 讀者本身興趣轉移
- No Longer Useful or Valuable – 不再有用或有價值
- Too many links in the text and not enough content – 文章內容過多鏈結,內容不充實
- Advertising – 廣告性質
- Inconsistent writing (style and focus) – 寫作不一致(風格和焦點)
- Too Many Grammatical Errors – 太多語法文字錯誤
- Found other feeds that are better – 找到別處更好的飼料
- Too Narrow a focus – 視野狹隘
- Too much repetition in topic – 主題一再重複
- Pushiness of Blogger – 語言粗魯
- Blogger Doesn’t Respond to Comments – 不回應文章的評論
- No Images in the feed – 飼料中沒圖片
- Lack of Confidence or Opinion – 不具信用或主張
- Lack of a sense of who the blogger is – 不知道這部落格是誰的
- Too much clutter/extras at the end of posts – 文章结論混亂
- Talking Down to Readers – 評論讀者
- Too many quotes – 引用太多外來文字
- Change of Primary blogger – 原始部落格變更






